Boosted ROAS By 50%
In Four Months
Krista Mashore's digital campaigns for real estate coaching were optimized, leading to significant improvements in conversions and ROAS. Our tailored strategies and video ads played pivotal roles in these achievements.
Boosted ROAS By 50% In Four Months
Krista Mashore's digital campaigns for real estate coaching were optimized, leading to significant improvements in conversions and ROAS. Our tailored strategies and video ads played pivotal roles in these achievements.
Case Study Metrics:
• Enhanced webinar conversions by 294% within a month with bi-weekly runs.
• Boosted branded search campaign ROAS by 50% in four months.
• Achieved a CTR increase of 25% with refined video ads including videos with up to CTR of 4%.
• Elevated ROAS by 25% in three months through video ads.
• Tailored scripts ensured video ads met industry standards.
• PMAX strategies led to a 3.34% CTR over four months.
Challenges
Despite each offer only running for limited periods of time, thus decreasing Google’s time to optimize campaigns, we were able to increase performance each period.
For example in the webinar campaigns, despite being run only two weeks a month, increased conversions by 294% in one month.
This was coupled with a 5% reduced cost per conversion while simultaneously increasing spend by 274%.
Solution
Search Branded Campaign: We restructured the campaign, tested new ads, and integrated both micro and macro conversions. This holistic approach increased ROAS by 50% in just 4 months.
Video Optimization: Having created new video ads, we were able to increase CTR by 25% to an overall rate of .93%. We didn’t just introduce new ads but also edited existing videos to optimize each creative. For example, in one video, we improved the CTR from 0.4% to 0.6% and doubled the conversion rate. By introducing new videos with CTR’s up to 4% and optimizing existing assets we increased the ROAS in video ads by 25% in 3 months when compared to the previous period.
Script Efficiency: By providing new scripts, we were able to introduce videos that consistently hit the industry standard of 1% CTR and above.
PMAX Campaigns: Over four months, we steadily increased the CTR in PMAX campaigns, reaching an impressive 3.34%.
Results
Through strategic interventions and a deep understanding of Krista Mashore's unique needs, we successfully optimized her digital campaigns, leading to increased conversions, improved CTRs, and efficient spending.
This case study underscores the power of tailored digital marketing strategies in achieving outstanding results.
Case Study Metrics:
• Enhanced webinar conversions by 294% within a month with bi-weekly runs.
• Boosted branded search campaign ROAS by 50% in four months.
• Achieved a CTR increase of 25% with refined video ads including videos with up to CTR of 4%.
• Elevated ROAS by 25% in three months through video ads.
• Tailored scripts ensured video ads met industry standards.
• PMAX strategies led to a 3.34% CTR over four months.
Challenges
Despite each offer only running for limited periods of time, thus decreasing Google’s time to optimize campaigns, we were able to increase performance each period.
For example in the webinar campaigns, despite being run only two weeks a month, increased conversions by 294% in one month.
This was coupled with a 5% reduced cost per conversion while simultaneously increasing spend by 274%.
Solution
Search Branded Campaign: We restructured the campaign, tested new ads, and integrated both micro and macro conversions. This holistic approach increased ROAS by 50% in just 4 months.
Video Optimization: Having created new video ads, we were able to increase CTR by 25% to an overall rate of .93%. We didn’t just introduce new ads but also edited existing videos to optimize each creative. For example, in one video, we improved the CTR from 0.4% to 0.6% and doubled the conversion rate. By introducing new videos with CTR’s up to 4% and optimizing existing assets we increased the ROAS in video ads by 25% in 3 months when compared to the previous period.
Script Efficiency: By providing new scripts, we were able to introduce videos that consistently hit the industry standard of 1% CTR and above.
PMAX Campaigns: Over four months, we steadily increased the CTR in PMAX campaigns, reaching an impressive 3.34%.
Results
Through strategic interventions and a deep understanding of Krista Mashore's unique needs, we successfully optimized her digital campaigns, leading to increased conversions, improved CTRs, and efficient spending.
This case study underscores the power of tailored digital marketing strategies in achieving outstanding results.
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