Start Small & Scale Big For Youtube Ads
The AA20 Strategy
Prep
Collect existing assets
• Usually what you have is good enough to start with on Youtube Ads
• Starting quickly is more important than starting perfectly
Prepare Funnel
• Landing Pages
• Email + Text Automation
• Upsells & Downsells
Need-To-Know Metrics
• Average Order Value (AOV)
• Lifetime Value (LTV)
• What you earn so you can know what you can spend
- Margin is for you to decide.
Ad Creative
Ad Creative Prep Work
• Identify the audience you DO want & audience you DO NOT want.
- Speak directly to the Do want audience
- Exclude those who DO NOT want. Otherwise, you'll pay for them too!
• What is your service?
• What is your offer?
• What is your hook?
• What is unique about you?
• Write your script
Record Video Ads
• 15-60 Seconds
• Record this 5 times
• Use different backgrounds, tones, presentation styles, etc.
Audience
Find Your Perfect Audience On Youtube
• 10-100 SPECIFIC YouTube Videos
• What videos are your perfect customers watching?
• Be where your customer is asking for what you are offering!
Build YouTube Ad Campaigns
• 1 Campaign
• 1 Ad Group
• 5 Ad Creatives
• $20 Budget
• Maximize Conversions bid Strategy
Optimization & Scale
Hit Your Benchmarks
• 20% View Rate
• 1% CTR
• Lead - 10% Conversion (Minimum - Aim For 40%) this is the minimum. It is better to aim for 40%
• Sale: At least 1% on-page conversion rate
Fix What’s Broken
• Is your creative not working?
• Is your LP not converting?
• Are you not getting enough LTV with automation and repeat buyers?
• Go back and plug those holes before moving on.
Scale
• Expand your audience.
- In-Market
- Custom Intent
- Similar-To
- Your offer is ready for prime-time (broad appeal)
• Create more creative!
- A|B test, experiment with graphics, add end-screens
- Get creative with your creative
- Evaluate the performance by the audience
- Then create more again!
We blend data-driven rigor with creativity to stretch every ad dollar.
